Effective Date: October 1, 2022 Privacy Policy

This Privacy Policy (the “Privacy Policy”) describes how Scooter Cannonball (“Cannonball”) collects, uses, your personal data and information (collectively “personal information”). This Privacy Policy applies to your use of the Cannonball's websites, our mobile applications, and all other digital and online services provided by the Cannonball, as well as information collected offline (collectively, the “Services”), and describes our privacy practices relating to the Services.

Your Privacy Is Important to Us

We value your privacy and are committed to protecting it. Generally, we need to collect, process, and use your personal information to operate our organization and provide you with certain Services as discussed in more detail in this Privacy Policy. Before accessing, using, or interacting with the Services you should carefully review the terms and conditions of this Privacy Policy.

Personal Information We Collect About You

Personal information is information that can be used to identify you (whether alone or in combination with other information), and may include:

  • Name
  • Email Address
  • Geolocation Information
  • Telephone Number
  • Vehicle and Equipment Information
  • Unique Personal Identifier or Rider Number;
  • Online Moniker or Alias
  • Social Media and Third-Party Information (links);
  • IP Addresses;
  • Unique Identifiers (such as a universally unique identifier (“UUID”) that remains on your device persistently to help you log in faster and enhance site navigation);
  • Log file Information (such as your IP address, browser type, access times, domain names, operating system, referring web page(s), pages visited, geographic location, your mobile carrier, device information (including device and application IDs, and screen size), search terms, and cookie information);
  • Information From Cookies, HTTP Referrers, and Other Tracking Technologies (IP address, location, pages you view on our website, duration of your visit, pages you view immediately before and after you access our website, search terms you enter on our website, and information about your browser type, language and operating system.
  • Website Analytics Information.

How We Collect Your Personal Information

The Cannonball collects your personal information through various means, including when you directly provide information to us and when we automatically collect information about you through your use of the Services. In some instances, you may be able to choose what information to provide, but sometimes we require certain information from you to use certain features of the Services.

Information You Provide to Us

We may collect personal information you provide directly to us, including:

  • When you, or someone on your behalf, provides information to us to:
  • Register or maintain an account with us;
  • Post comments to our online communities;
  • Obtain technical support;
  • Connect with us via social media, or respond to one of our usage requests.
  • Our mail, email, text, phone, and fax communications with you.

Information We Collect Automatically

In addition to information you provide to us, the Cannonball and our agents, vendors, and consultants (collectively “Service Providers”), as well as other third parties may collect information automatically about our Services and how you use them. Examples of the types of personal information that may be collected automatically when using the Services include:

  • IP address
  • Browser type and language, operating system, access time, duration of visit, and referring website address
  • The pages you view within our websites and other actions you take while visiting us
  • The pages you view immediately before and after you access our Services
  • Information related to whether you’ve opened an email or clicked on a link contained in an email we sent
  • Information from a referring source (an advertising site, a blog, a social media site, etc.)
  • Information from surveys and promotions
  • Information from content you post or share publically on discussion forums or other social media pages (including the content you post, your name, and a link to your profile) may be shared across our Services and in other public or private areas of the Internet
  • Usage data collected when you download or use our apps

Cookies and Tracking Technologies:

We and our Service Providers may use cookies or other tracking technologies to collect and store information about interactions with the Services, including information about your browsing behavior. Cookies are small files that a website or its service provider transfers to a computer’s hard drive through a web browser that enable the site’s or service provider’s systems to recognize the user’s browser and capture and remember certain information. In general, we and our service providers use cookies and other tracking technologies (such as web beacons, tracking pixels, and HTTP referrers) to optimize the functionality of our Services, to help us understand how the Services are used, and to provide users with interest-based content or advertising based on their browsing activities.

If you would like to opt-out of cookies, visit www.aboutcookies.org or www.allaboutcookies.org for further information. These sites also provide details on how to set your browser not to accept cookies and how to remove cookies from your browser. In a few cases, some of the features of our Services may not function if you remove or delete Cookies.

Google Analytics

Our Services use Google Analytics to help us analyze user activity. Google Analytics uses cookies to generate information about your use of the Services, including your IP address, for the purpose of evaluating use of the Services, compiling reports on website activity, and providing other information related to user activity and Internet usage. Google may also transfer this information to third parties where required to do so by law, or where such third parties process information on Google’s behalf. Google will not associate your IP address with other data held by Google. Data collected by Google is subject to its privacy policy. If you want to know more about how data is collected, used and shared by Google, please review the Google Privacy Policy.

You may prevent Google Analytics from collecting your information by disabling cookies on your browser as noted above or you may opt-out of Google’s use of cookies by visiting the Google Analytics Opt-out Page.

How We Use Your Personal Information

We may use your information in various ways to serve you better as a participant in our events. The table provided below outlines how and why we use your personal information:



Name and Contact Information (including your email, addresses, phone number, etc.)

To facilitate your participation in our our events.

To fulfill orders and deliver your purchases and handle returns

To send you updates through email and text messages

Device and Usage Information (such as geolocation data, IP addresses, device type, screen size, preferred language, unique identifiers, online monikers, and log files)

To make it easier for you to log into our websites and apps

To facilitate your participation in our events

To protect the security of our websites

Communications You Send Us By Mail, Email, Text, or Phone

To provide you with appropriate event information and updates

To provide customer service and support

To facilitate your participation in our events.

To provide training to our staff

Event Registrations

To communicate with you about our events

Technical Support Information

To assist you with your request for tech support

Social Media and Third-Party Login Information

To help you connect and share content with your friends and followers

Cookies, Web Beacons, HTTP Referrers, and Other Tracking Technologies

To make it easier for you to log into our websites

To protect the security of our websites

To detect and prevent fraud against you and/or the Cannonball

Website Analytics Information

To facilitate your participation in our events

To improve our website, set default options, and provide you with a better shopping experience

To protect the security of our websites

Publicly Available Information

Any purpose

Aggregated/Deidentified Information

We may aggregate and/or de-identify your Personal Information so that it can no longer be linked to you. We may use and share aggregated/de-identified information for any purpose at our sole discretion.

How We Share Your Personal Information

The following describes our policies with respect to the sharing of your personal information with others. When we share your personal information, we require that our contractors, business partners, and Service Providers use the information only in accordance with the terms of this Privacy Policy. We may share your personal information as follows:

  • With our Service Providers in connection with their delivery of services to the Cannonball. Our Service Providers are prohibited from using your Personal Information for any purpose other than the delivery of services to us. However, we may permit our Service Providers to use aggregated or de-identified information that does not personally identify you or any other user of the Services
  • As necessary, for the following purposes: (a) to comply with any legal process; (b) to respond to requests from public and government authorities; (c) to enforce our terms and conditions; (d) to protect our operations and protect our rights, privacy, safety or property, and/or that of you or others; and (e) to allow us to pursue available remedies or limit the damages that we may sustain.‍

Additional Information About Geolocation Tracking

Cannonball helps participants share their location to track their riding activities during the event. In addition to the other information practices described in this Policy, Cannonball collects and processes:

  • Information from Connected Apps and Devices. For example, if you connect your SPOT Tracker, Garmin InReach, Cannonball iPhone, or Cannonball Android app to your rider account, information from this device will be passed along to Cannonball and vice versa.

In addition to the other uses of personal information discussed elsewhere in this Policy, Cannonball uses the geolocation tracking data shared during the event on its website, to help improve their live event experience, and assist support vehicles in locating riders throughout the course or route.‍

Public Forums, Community, and Reviews

The Cannonball offer various communities and forums across the Services. We offer several features that allow users to connect and communicate in public or semi-public spaces as part of the Services. You do not have to use these features, but if you do, please use common sense and good judgment when posting in these communities or sharing your personal information with others.

Please be aware that any personal information you choose to submit in any communities, forums, or reviews can be read, collected, or used by others, or could be used to send unsolicited messages to you. We may engage our Service Providers to assist in providing community services to you. The Cannonball generally do not control or remove content from public forums or communities on their websites (though we reserve the right to do so in our sole discretion). Your posts may remain public if you subsequently close your account(s) with the Cannonball.

Despite our safety and privacy controls, we cannot guarantee that you will not encounter inappropriate or illegal conduct from other users when using the Services. You can help us to make our websites (including public forums) welcoming for all users by reporting any offensive or unwelcome conduct to us.

Our Services Are Not Intended for Children

Our Services are not intended for children nor targeted to children under the age of sixteen (16). Our Cannonball do not knowingly collect personal information from children under the age of 16. If we learn that we possess information from a child under the age of 16, we will delete such information in accordance with the Children’s Online Privacy Protection Act (“COPPA”) and other applicable laws. If you are a parent or guardian and you believe that your child under the age of 16 has provided us with personal information without your consent, please contact us at ride@scootercannonball.com.

Data Retention

We may retain your personal information for the periods necessary to: (a) fulfill the purposes described in this Privacy Policy, (b) meet the timelines determined or recommended by regulators, professional bodies, or associations, (c) comply with applicable laws, legal holds, and other legal obligations (including contractual obligations), and (d) comply with your requests.

Email Communications

You may unsubscribe from our marketing communications by clicking the “unsubscribe” link found in every commercial email we send, or (if you have an account with us) by sending us a request to unsubscribe at ride@scootercannonball.com.‍

Do Not Track

The Cannonball does not currently have the technology to automatically respond to “Do Not Track” (DNT) signals sent by web browsers, mobile devices, or other mechanisms. If you are a California resident who wishes to delete your personal information, please see the instructions for submitting such requests, below.

Third-parties, such as Google Analytics, may collect data that relates to you on our websites, across time, and over other websites. Third-parties’ responsiveness to do-not-track signals is governed by their privacy policies. You also may limit certain tracking by disabling cookies in your web browser. For more information on Do Not Track, please visit https://allaboutdnt.com.‍

Information Security

We have implemented appropriate and reasonable physical, technical, and administrative safeguards to help prevent unauthorized access to, use of, and disclosure of, your personal information. However, there is no perfect security. We cannot guarantee the security of your personal information. You are responsible for maintaining the secrecy of any credentials used to access your account with us and you should report suspected unauthorized activity to us immediately.

The Cannonball specifically reserve the right to terminate your access to the Services and any contract you have with the Cannonball in the event we learn or suspect you have disclosed your account or password information to an unauthorized third party.

Your California Privacy Rights

If you are a resident of California, your right to submit certain requests relating to your personal information is described below. Please note that when submitting a request, you will be asked to provide information to verify your identity before action is taken. You may designate an authorized agent to make the requests below on your behalf. An authorized agent must submit proof to us that he or she has been authorized by you to act on your behalf, and you will need to verify your identity directly with us through the process described below.

‍Right to Opt Out of the Sale of Your Personal Information

California residents have the right to opt out of the sale of their personal information. To exercise this right, please submit a request email us at ride@scootercannonball.com.

Right to Request More Information

If you are a California resident, you have the right to request more information regarding the following, to the extent applicable:

(1) The categories of personal information we have collected about you

(2) The categories of sources from which we have collected your personal information

(3) The business or commercial purpose why we collected or, if applicable, sold your personal information

(4) The categories of third parties with whom we shared your personal information

(5) The specific pieces of personal information we have collected about you

(6) The categories of personal information that we have shared with third parties about you for a business purpose

(7) The categories of personal information that we sold about you and the categories of third parties who received your personal information in the sale

(8) A list of all third parties to whom we have disclosed personal information, as defined under California Civil Code Section 1798.83(e) (a/k/a the “Shine the Light Law”), during the preceding year for third-party direct marketing purposes

You may submit a request for the information above by emailing us at ride@scootercannonball.com.

Please note that due to the different requirements of the applicable laws, our response times may vary depending on the specific type(s) of information sought. We respond to all verifiable requests for information as soon as we reasonably can and no later than legally required.

Right to Request Deletion of Your Personal Information

California residents also have the right to request that we delete your personal information collected or maintained by us. Once we receive your request, we will let you know what, if any, personal information we can delete from our records, and we will direct any service providers (such as Google Analytics) that may have collected personal information about you through our websites to delete your personal information from their records. There may be circumstances where we cannot delete your personal information or direct service providers to delete your personal information from their records. For example, if we need to: (1) retain your personal information to complete a transaction or provide service(2) detect security incidents; (3) protect against unlawful activities; (4) identify, debug or repair errors; or (5) comply with a legal obligation. You may submit a request to delete your personal information by emailing us at ride@scootercannonball.com.

Verification of Requests for Further Information or to Delete Personal Information

Upon submission of a request for information or a request to delete information, we will take reasonable steps to confirm that the person submitting the request to know or request to delete is the person to whom the information relates, and to prevent unauthorized access or deletion of information. The specific steps taken to verify the identity of the requesting person may vary based on the nature of the request, including the type, sensitivity and value of the information requested, the risk of harm posed by unauthorized access or deletion, the likelihood that fraudulent or malicious actors may seek the information, the robustness of personal information provided to verify your identity, the nature of our business relationship with you, and available technology for verification.

We will generally try to avoid requesting additional information from you for the purpose of verification, but we may need to do so if we cannot verify your identity based on the information already maintained by us. If we request additional information to verify your identity, it will be for that purpose only, and will be deleted as soon as practical after processing the request, except as otherwise provided by law.

The following generally describes the verification processes we use:

Password Protected Accounts.

If you have a password-protected account with us, we may use existing authentication practices to verify your identity, but will require re-authentication before disclosing or deleting data. If we suspect fraudulent or malicious activity relating to your account, we will require further verification (as described below) before complying with a request to know or delete.

Verification for Non-Accountholders.

If you do not have, or cannot access, a password-protected account with us, we will generally verify your identity as follows:

  • For requests to know categories of personal information, we will verify your identity to a reasonable degree of certainty by matching at least two data points provided by you with reliable data points maintained by us.
  • For requests to know specific pieces of personal information, we will verify your identity to a reasonably high degree of certainty by matching at least three data points provided by you with reliable data points maintained by us. We will also require a declaration, signed under penalty of perjury, that the person requesting the information is the person whose information is the subject of the request or that person’s authorized representative. We will maintain all signed declarations as part of our records.
  • For requests to delete personal information, we will verify your identity to a reasonable degree or a reasonably high degree of certainty depending on the sensitivity of the personal information and the risk of harm posed by unauthorized deletion. We will act in good faith when determining the appropriate standard to apply.

Verification by Authorized Agent.

You may designate an authorized agent to make the requests above on your behalf. An authorized agent must submit proof to us that he or she has been authorized by you to act on your behalf, and you will need to verify your identity directly with us through the process described above. ‍

If there is no reasonable method by which we can verify your identity, we will state so in response to a request to know or delete personal information, including an explanation of why we have no reasonable method to verify your identity.

Right to Non-Discrimination for the Exercise of Your Privacy Rights

If you choose to exercise any of the privacy rights conferred by the California Consumer Privacy Act of 2018, you also have the right not to receive discriminatory treatment by us. This means that, consistent with California law, we will not deny providing our services to you, charge you different prices or provide a different level or quality of services to you unless those differences are related to the value of your personal information.

Nevada Privacy Notice

Under Nevada law, Nevada residents who have purchased goods or services from us may opt-out of the “sale” of “covered information” as defined by Nevada law to third parties, including but not limited to name, address, social security number, and online service activity. Our uses of your personal information are not sales under Nevada law, so no opt-out is required.

Changes to Our Privacy Policy

We reserve the right to revise this Privacy Policy at our sole discretion at any time. It is your responsibility to review our Privacy Policy each time you use our Services or provide personal information to us as our Privacy Policy may have changed.

How to Contact Us

If you have any comments or questions about how we collect and use your personal information, communications can be submitted via email to ride@scootercannonball.com.